Lory is the extravagantly flamboyant president of L.M.E and Maria's grandfather. He is one of the first people to recognize Kyoko's potential of being a great star, and created the "Love Me" section because of this. He seems genuinely concerned for Kyoko and wonders what could have happened in her past to cause her to lose the ability to love. He learns in Vol. 4 that Kyoko has never known her father and has a bad relationship with her mother but does not know the details. Later, when he learned that she dropped out of school he arranges for her to attend a high school that is specializes in accommodating students working in show business and their hectic schedules.