Neru is a tomboy, tsundere and dislike otaku. She is always seen texting on her cellphone or slacking about. Neru is employed in a writing agency for a rate of 700¥ per hour.
Since she is not a vocaloid, she doesn't have a voicebank, however this has not prevented users from attempting to give her one by manipulating Hatsune Miku's and Kagamine Rin's voices. In -Project DIVA- series for PSP she speaks with a lowered Hatsune Miku's voice.
Her name is a play on words: Akita (亞北) is taken from "飽きた" or "get bored" while Neru (ネル) is from "寝る" or "go to bed".
On October 14 of 2007, when the Miku movement was on the rise beyond expectations, a Japanese TV station suddenly broadcasted a program that stereotyped Miku users as "anime freaks without stable work experience". Three days later Miku's pictures became unsearchable on main search engines such as Google and Yahoo! Japan, and in the following two days, Miku's article was deleted from the Japanese Wikipedia.
This news became widespread or "flamed up (炎上した)" on 2ch bulletin boards with the rumor that an advertising agency which had a strong influence in the Japanese music industry was behind the series of "anti-Miku negative campaign" in an attempt to purge Miku and indie musicians from the music trend. Then numerous comments were posted which denied the rumor or "put off the fire (消火する)" followed by the phrases "飽きた、寝る。 (Got bored. Going to bed.)" or "寝る、お前らも寝ろよ。 (Gonna go to bed; you should too.). Yet those comments drew nothing but negative responses from 2ch netizens. The contributors were branded as "puppets of the agency". The netizens joked about the "puppets" and made a spoof character for these posts as "Akita Neru". Later Smith Hioka, an illustrator, finalized the concept art of Neru.
Google and Yahoo! Japan announced that the search failure was a technical problem and had nothing to do with the advertising agency or the TV program. The Wikipedia page removal was the result of copyright violation, which also had no relation to the agency.
Neru makes several cameo appearances in Maker Hikōshiki Hatsune Mix.
In -Project DIVA- series for PSP she is a fully playable character with her own voice, costumes and behaviour.
In -Project DIVA F- series for PS VITA Neru can be only purchased as an additional module.
Hatsune Miku's voice in a higher octave version, ゴチャゴチャうるせー！, オワタP
Kagamine Rin's voice, a more popular version, Honey